In the digital marketing tendancy, using shortlinks is becoming common. You surely might have found in some of our mobile publications, an unusual link on which we are asking you to click on. Many of you are scared to click on it because it seems like a hack or a reward game. You are not far from that possibility.
Nevertheless, we want to show you how useful those shorten links are for digital marketer, and how you can click on them safely.
A short link is a web page address transformed by a URL shortener, to make it short and easier to remember. URL shorteners are basically online applications that will transform your regular URL into a shorter version.
As we all know, some social media, like Twitter, have a character limit so you have to be concise and relevant when posting a tweet. Using a URL shortener can thus help you to put more accurate information about the content that you are posting instead of having a tweet with a really long URL. It is also possible to brand a URL so that you know if the content has been shared by a company or a brand in particular. We recommend using your own custom domain when sharing links online as it leads to increased link trust, brand awareness, and click-through rate.
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URL shorteners are definitely useful when it comes to making your URL look prettier, especially when sharing your content on social media or on mobile (SMS).
Considered as a KPI to measure your campaigns
To efficiently manage and measure your content campaigns, using a url shortener like Bitly, provides in the form of live click data, geographic location, the webpage the link where the link was clicked, and more. By these, you can produce more targeted content campaigns.
While there are a bevy of benefits to using link shorteners, nothing’s perfect.
For digital marketing starters, the increasing proliferation of so-called ‘fake news’ or ‘fake rewards’ means online viewers are potentially more likely to be wary of shortened links. That can lead to distrust, resulting in fewer clicks. This isn’t an inherent problem with link shortening per se, but can still be harmful nonetheless.
Some URL shorteners recommendations
Bitly is probably one of the most popular URL shortener due to the easiness of its utilisation. It allows you to use a custom domain specific to your company/ brand and to track your links.
Google’s URL Shortener is also a good way to shorten your links as you can add it to your Chrome toolbar and quickly use it when needed.
Attract the most
By Bertrand EVINA EBOLO